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Terms and Conditions for the WebMagic, Inc. Advertising Network

General Information and Requirements

  1. New clients must pre-pay by check; subsequent transactions may be paid by credit card or net 30.
  2. All content must be reviewed by WebMagic, Inc. and is subject to approval before on-site placement.
  3. Minimum purchase is $10,000; pricing is $20 cpm (cost per thousand impressions). Ads can be placed across our network of over 500 sites, though we reserve the right to restrict ad placement based on content considerations. For Earthquakes.com, the cost is $50 cpm and ads must be related to the site's content and focus.
  4. We require that all materials, creatives and working URLs be submitted 48 hours prior to the ad campaign's start date.
  5. Changes must be submitted one full week prior to the start date.
  6. We reserve the right to reject or cancel any campaign at any time, for any reason, though we will refund any unused portion.
  7. Due to the family nature of our sites, WebMagic, Inc. does not accept advertisements for adult sites.

Ad Requirements

  1. 468 x 60 pixels
  2. Maximum size of 12 K
  3. We do not accept HTML, Java or Shockwave banners.
  4. Ad must be located on a permanent server at the time you submit your site and for as long as you are a member of the WebMagic, Inc. Advertising Network.
  5. We accept .GIF or .JPG formats only.

Guidelines for Advertising Creatives

  1. No transparent backgrounds.
  2. No more than four seconds of animation.
  3. Creatives must not mislead viewers into thinking the ad is functionality rather than an advertisement.
  4. Advertiser should be prominently identified within the creative space allowed.
  5. Maximum of eight creative ads may run at one time per WebMagic, Inc. insertion order (equal rotation only).
  6. One creative consists of one ad and its linking URL.

List of Acceptable Characters in URLs / Browser Compatibility

  1. Capital letters A through Z
  2. Lowercase letters a through z
  3. Numbers 0 through 9
  4. Special characters / ~ _ ? - # = | ; $ @ & + % ! * " ' ( )
  5. Any other characters will cause the URL to fail.
  6. The destination page at the URL you provide must be compatible with Microsoft Internet Explorer 3.0 and higher and Netscape Navigator 4.0 and higher.

Contact Information

To join the WebMagic, Inc. Advertising Network, or for more information, please contact us at pb@webmagic.com. We appreciate your business.

Rev. 3/10/00

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